GT Academy 2012 Mnemonic

GT Academy 2011 Mnemonic

Nissan GT Academy 2011, 12, 13

Hired by TBWA/Chiat/Day to create a mnemonic for Nissan’s GT Academy.


Nissan GT Academy

Nissan and Sony held the first GT Academy in 2008, and since then the program has been defying both common sense and motorsports tradition. The academy takes people who are good at video games and, in a matter of months, turns them into professional drivers.

Nissan Website:

Our Task


Was to make the mnemonic feel like a heavy metal environment.

Skills Involved


  • After Effects
  • Photoshop