Pur – mnemonic
We were hired by TBWA/Chiat/Day to create a new mnemonic for PUR, the water filter company. After several attempts we knew we had a winner with this one.
Pur is a water filtration system that helps remove 99% of lead and microbial cysts and are certified to reduce more contaminants than any other faucet filter.
Our task was to create an mnemonic that emphasizes a clean fluid feel with the logo.
- After Effects